Info2Action verleent ondersteuning bij marketing en ondernemingsbeslissingen. Dit doen we aan de hand van representatief grootschalig consumentenonderzoek over de hele wereld met Nederland als belangrijke thuisbasis. Vanuit onze jarenlange ervaring verzorgen we analyses, dashboards, workshops of verdere ongoing support op het gebied van uw eigen bronnen (bijvoorbeeld scanningdata van Nielsen, Circana of IQvia). Info2Action onderzoekt, scraped, adviseert, coached, publiceert en styled data en informatie tot hapklare beslissingsblokken.
Eigenaar Joop Rutte publiceert in vaktijdschriften over o.a. Retail marketing, is jurylid van de Care Awards die gaat over innovaties in de drogisterijsector, treedt op als dagvoorzitter of spreker tijdens events, recenseert vanuit het NIMA als Register Marketeer nieuwe marketingliteratuur, maar is vooral een gepassioneerde ondernemende marketeer. Met een passie voor pure marketing; een geloofwaardige propositie, eerlijke scherpe communicatie, de juiste beschikbaarheid en prijsstelling aan de hand van feiten.
We weten al heel veel. Ik help u hiermee, maar ook om uw mensen op scherp te zetten. Daarbij trainen we ook op beproefde skills en complexe business to business processen.
Zoekt u een oplossing voor een vraagstuk of een goede sparring partner voor uw onderzoeksmateriaal, on site of via projecten, dan moet u me eens bellen!
Joop Rutte
tel:0622094236
jhrutte@info2action.nl
"De wereldlijke wijsheid leert dat het voor je reputatie beter is om conventieel te falen dan onconventioneel te slagen" - J.M. Keynes
Centraal staat bij Info2Action om te komen tot de juiste observaties en oplossingen.
.Who are we?
Info2Action is an expert in the health & personalcare market. We have 30 years of experience at top retailers and manufacturers. Owner Joop Rutte is a well known expert in the field of evidence based marketing research and advice. We provide insights, skills, experience and utilize a huge network.
What do we deliver?
We provide consumer research, concepttesting, scanning and promotion data insights as well fancy dashboards in Qlik. It's our aim to make companies and persons more successful by using the right data assets, methodologies and insights. . By saving time, to increase knowledge or providing safety so that everyone is able to become in control, an insider and being pro-active. That is good for your business as well as yourself.
Unrivaled experience all over Europe
Since 1984 owner Joop Rutte served hundreds of companies like Ahold, Boots, AS-Watson, DA, Henkel, Hero, L’Oréal, J&J or GSK in the backroom of the boardroom. Clients are using this network and experience for special projects or longer lasting confidential partnerships regularly.
A from information to Action provider
Companies and employees often lack the capabilities to capitalize on the right data assets. Data remains in various silos. There is a struggle to translate data or processed information to the right business insights to make the right decisions in time. This is not necessary!
From big data to the right management and marketing decissions
The right insights need to be easily accessible for managers so that insights are under own fingertips and treated by your own imagination. Save time, become more in control, an insider, pro-active and successful! Make your company and yourself the best in class.
Bring it on!
Are you ready to capitalize on your business potential, hidden data assets, consumer needs or expensive data subscriptions? Bring it on!
Side activities: Columnist at the leading magazine for drug retail; Careality. Jury member annual Retail Care Awards for health & beauty products. Certified NIMA RM/EMP marketer and NIMA reviewer of new management books. A guarantee for intensive permanent education on new subjects like digital-, neuro marketing and impact on new marketing and managament conceptions.
Services
Customer:
#shopper #clients #customers #patients #healthcare #personal care #agf #fact #shopper journey #lifestyle #persona #triggers #orientation #NPS #criticasters #passives #fans #concept test #sales funnel #topofmind #conversion #loyalty #motivation #engagement #brandlove #loyalusers #productlaunch #conceptest #pricetest #pricing #attributetest #testonline #testinhome #statisticalproof #KPI #KPIdriven #insights
Trade:
#promotionaleffectiveness #scanningdata #POSdata #AtLdata #leafletdata #evaluation #planning #promotioninvestment #promotiontiming #retailstrategy #categoryplanning #categorymanagement #yearenddiscussion #retaildiscussions #supplierdiscussions #supplierevaluations #brandevaluations #metrics #regularupdates #kpi
Partnerships:
#trusted #confidential #mergers #acquisitions #productlaunch #training #workshops #speaker #coach #reorganisation #jointventure #others
Bring it on!
Please use our reply form or contact directly on info@info2action.nl
